The Cannabis Cup is the premiere destination for marijuana fans worldwide. Featuring A-list musical performances, hundreds of the best cannabis producers in the world, and some unforgettable experiences, the Cannabis Cup provides a national platform to the NorCal region, ranking its products among the best in the world. It also provides opportunities for consumers to get up close and personal with the brands they love, and learn directly from the source. Where else can you sit & chat with world-renowned growers, and then go enter an edible taste test.